Creator Profile

Sarran Youkongdee

SARRAN’s flower-centric jewellery offers visual appeal while also exuding appealing fragrances.

Sarran_dok rak collection_2


Design Excellence Award (DEmark)


Designer of the Year, Silpakorn University


Tiffany and Co. Foundation Award by MAD Museum New York

SARRAN’s flower-centric jewellery pieces lets women wear flowers that will never wither. Crafted from recycled material and scented with traditional techniques, his garland-like earrings, bracelets and necklaces are lightweight, lush and luxurious.

Previously an interior designer, Sarran Youkongdee has turned his talent to jewelry design, to convey the grace and charm of Thai women. Inspired by how women of the past accessorized themselves with flowers on their hair and wrists, his jewellery pieces are crafted from recycled material to look like Thai flowers and garlands. Using scenting techniques from the past, these lightweight earrings, bracelets and necklaces also emit floral aromas for up to six months.

Every year, the designer also works with different local artisans to incorporate local craft techniques into his collections. This year, Sarran has worked with khone craftsmen and coppersmiths to feed into his work, which comprises two main collections and six capsule collections.
With the aim to raise awareness of Thai flowers, a new type of flora is featured every season, with this year showcasing gardenias. As objects of beauty and aromatherapy, Sarran’s floral creations aspire to be collectibles for high-powered women across Asia and the world, enabling them to enjoy the deeply embedded stories, benefits and aromas of Thai flowers. Currently, the designer is working on new jewelry coating techniques that utilize local herbs, for easier care and cleaning in a pandemic-ridden world.

Dok Rak

The “Dok Rak” or crown flower is a play on words that also means “flower of love” in Thai. In this collection, the designer brings to light the meanings and stories behind one of the most common flowers in Thai society, while hoping to spread messages of love and joy.


14/3 Rama 1, Lumphini, Pathumwan, Bangkok 10330

Sarran Youkongdee


Latest works