Rosewood expands in Asia with the ‘a Sense of Place’ concept

In the age of the experience economy, every industry, including hospitality, need to fine-tune.

Obviously, Asia, especially Southeast Asia, has been a battle ground for global hospitality brands for quite a while. Not only possessing the exotic charms that have attracted the Orientalists for centuries, this typical region is also filled with opportunities. And the latest brand to watch? We would say Rosewood.

After the launches of Rosewood Phuket, Rosewood Hong Kong, Rosewood Luang Prabang, Rosewood Phnom Penh, Rosewood Bangkok, Rosewood Sanya, Rosewood Yangon and Rosewood Guangzhou, Rosewood Hotel Group will open four new properties in Asia Pacific in the next six years, namely Rosewood Shenzhen in 2022, Rosewood Hermana Mayor in 2023, New World Jaipur Resort in 2023 and Rosewood Shanghai in 2024. This means that one-third of the group’s new properties will be located in Asia.

Originated from the States, Rosewood Hotels was bought by Hong Kong-based New World Hospitality Group in 2011. With Sonia Cheng at the helm, the brand has taken the world by storm in recent years with ‘A Sense of Place’ concept which aims to present each location’s character through unique hospitality experiences. Whether glamping in the forest or cruising along the horizon in a big city, you can find it here at Rosewood. This might be one testament of the current trend: experience matters.

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