BOYY UP! – BOYY’s Creative Approach towards Sustainability

BOYY is seeking to minimise its environmental impact with long-life products that stimulate and inspire.

BOYY UP is a new design initiative set forth by BOYY’s founders Jesse Dorsey and Wannasiri Kongman. At its core, BOYY UP is an experimental approach to creativity and design in which the brand works within imposed boundaries to produce limitless extraordinary results.

With creative freedom, BOYY UP will feature products and creations well beyond BOYY’s core business of handbags and accessories. The key mandate is that the materials used for all designs must come from BOYY’s inventory of stock, finished goods, and/or previously purchased raw material only. And they must be rooted in artistic direction and inspiration, rather than necessity.

For those who support sustainable fashion and creative reuse, BOYY UP’s limited collection is now available at a pop-up store in Siam Paragon. A portion of proceeds from sales will go to The Rabbit in the Moon Foundation, whose mission is to support and encourage children, youth, and society to recognize the importance of conservation of nature and the environment.

The pop-up store is open for public until early 2021, from 10 AM to 10 PM daily.

For enquiries please contact: CONTACT@BOYY.COM

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