The DoiTung social enterprise was established by the Mae Fah Luang Foundation under Royal Patronage, which was set up around 30 years ago by HRH Princess Srinagarindra, mother of King Rama VIII and King Rama IX. The enterprise’s business model enables local hill tribes to give up their reliance on illicit drug cultivation and trafficking, by transforming them into skilled artisans and craftsmen. This holistic approach also promotes self-reliance by providing sustainable incomes for their communities, as well as preserves the area’s local environment and cultural heritage.
The HMONG Coat features handwoven textile made of 100% upcycled plastic (from 130 six-hundred-millilitre recycled plastic bottles).