A long-standing name in Thai fashion, Pichita is considered one of the pioneers of the industry. Its founder, Pichitra Boonyarataphan, launched her first design line in 1980 to national acclaim, after graduating from Chambre Syndicale de la Couture in Paris. She has since been dressing some of the most prominent women in Thailand and abroad —including members of the Thai Royal family. With the craftsmanship and utmost mastery of bringing the richest of fabrics together, the clothes made at this atelier evoke masterpieces on the haute couture level. Creating a unique twist with textiles attained from local Thai artisans and other natural materials, the fashion house supports and champions the wisdom of Thai hill tribes and villagers.
Today, Atelier Pichita’s timelessly sophisticated designs continue their legacy of fashioning local textiles into clothing lines for both women and men, accessories and home decor items. Embroidery, natural colour dying and pattern drawings are used in printing on a wondrous array of different materials. What the atelier also focuses on is the use of sustainable materials, as well as recycled supplies, in order to fashionably and responsibly integrate into the lifestyle of all consumers.
The marvelous bead-embellished dress with intricate embroidery is inspired by the natural landscapes of Thailand. The work is unique, meticulously hand-made by the brand’s skilled artisans and incorporating natural color dyeing on the textiles.